Ford India introduces the new Ikon iKool

Mumbai: Ford India increases the style quotient of the Ikon with the introduction of the new Ford Ikon iKool. The iKool is a feature-rich variant with a blend of advanced hi-tech features, sophisticated design and unmatched drive performance that customers would love to flaunt.

The iKool comes loaded, the exterior features new iKool badging, chrome deck lid appliqué, Black BSPM and spoiler that define the exterior with crisp, sculpted lines and a confident stance for an overall stylish look.

"The Ikon iKool is a fun to drive yet economical car," says Nigel Wark, executive director, marketing, sales and service, Ford India.

Wark says "Its new feature rich persona along with legendary driving characteristics will appeal to the upwardly mobile and ambitious customers who want their car to complement their active lifestyles."

The highlight of the interior is the iPod compatible Mp3 audio system which, along with the remote keyless entry anti-theft system and matching seat covers enhances the comfort and safety.

Ford Ikon has proved to be the amongst the most reliable sedan on Indian roads with the recently concluded epic 52-day 'Ikon Cross Country Drive,' a drive covering over 20,000 kms passing through diverse terrains deriving an exceptional fuel economy of 28.54 kmpl under real world conditions and a low running cost of Rs1.39 per km.

This was further emphasised by J D Power that ranked the Ikon No1 in the entry level mid-size segment according to the 2009 J D Power Asia Pacific Vehicle Dependability Study released recently. The Ford Ikon scored (228 PP/100), coming ahead stronger in vehicle dependability compared to the nearest rivals in the segment. The Ikon was instrumental in reducing the segment average which stands at 330 PP.