Ford India’s special promotion offers customers a midnight purchase option
03 Dec 2010
Ford India today flagged off its 10-day ''December Dhamaal'' sales promotion with a midnight sales concept across all its 170 dealerships across over 100 cities in India.
For the promotion, all Ford dealerships will be open from 8 am till midnight, on Saturday, 4 December, aiming to attract customers who may not have the time to schedule a visit to the dealership during work hours.
Sales staff will also be at hand to explain the features and help customers make a purchase. The dealerships will also sport festive decorations and organise events for the entire family.
''Through midnight sale, our dealers will be open till midnight to attract more customer footfalls and to provide them great offers on cars,'' said Nigel Wark, executive director, marketing, sales and service, Ford India.
The sale will also provide customers a chance to win assured gifts upto Rs1 crore on 4 December.
Customers who book their cars especially during the midnight sale and SMS a code (given at the dealership) stand a chance to win gifts like LCD TVs, refrigerators, DVD players and mobile phones.
Ford India said that its year-on-year sales nearly tripled in November, with a 198 per cent increase compared to November 2009. A total of 7,504 units in November were sold versus 2,520 units in the same month last year.
It added that the sales of the Ford Figo continued to be strong with more than 58,000 units sold since its launch in March this year.