Ford slashes prices of Aspire, Figo by up to Rs91,000
10 Aug 2016
Ford India on Tuesday slashed prices of select variants of its compact sedan Ford Aspire and Figo hatchback by up to Rs91,000 as it looks to increase sales.
Under the revised prices, the company's compact sedan Ford Aspire will now be available in the range of Rs5.28 lakh to Rs6.8 lakh for the 1.2 litre petrol option. The decrease in price of the model ranges from Rs25,000 to Rs91,000 depending on the trim level. Likewise, the diesel variant of the model has seen a price cut ranging between Rs25,000 and Rs91,000 across different versions and will now be available between Rs6.37 lakh and Rs7.89 lakh.
The company's hatchback, Ford Figo in 1.2 litre petrol option will now be priced between Rs4.54 lakh and Rs6.29 lakh after witnessing a price reduction ranging from Rs29,000 to Rs30,000 for the top end versions. The diesel option of the model, powered by 1.5 litre engine will now cost in a range of Rs5.63 lakh to Rs 7.18 lakh (all prices ex-showroom Delhi) with the two top-end versions witnessing a price cut of Rs50,000.
''The new prices are applicable with immediate effect,'' Ford India said in a statement.
Ford India executive director (marketing, sales and service) Anurag Mehrotra said, ''With the realignment of prices, Figo and Aspire are even more compelling for customers. The realignment also enhances the accessibility of these outstanding products, which offer segment-first safety features and class-leading technologies.''
Earlier in March, Ford India had slashed prices of EcoSport by up to Rs1.12 lakh, two days after Maruti Suzuki launched its compact SUV Vitara Brezza with price starting at Rs6.99 lakh.
Ford India's reduction in prices of Aspire and Figo comes at a time when two top carmakers Maruti Suzuki India and Hyundai Motor India have announced price hikes across various models by up to Rs20,000. The two companies had cited rising input cost and rupee depreciation as reasons for taking such a step.
The compact sedan segment has been witnessing decline in sales with 17 per cent dip in the January-June period, while the hatchback segment was down marginally by 1 per cent during the period.