Frito-Lay introduces Aliva Tangy Mango
12 May 2010
New Delhi: Frito-Lay India, the food division of PepsiCo India, today expanded its range of baked snacks Aliva, with the addition off its fifth offering Tangy Mango, be available at an introductory price of Rs 12 for 60gm.
The Aliva range already in the market is available in four distinct Indian flavours - Special Pindi Masala, Tomato and Roasted Spices, Mint Flavour with Herbs & Original Salted.
The new flavour is a unique blend of tangy green mango and local spices developed especially for the Indian palate.
''Aliva is an innovation specially created keeping the Indian palate in mind," said Vidur Vyas, executive vice president marketing, PepsiCo India (Frito-Lay division), while intreoducing the product.
Vyas said, "It's a baked snack that comes packed with good ingredients like wheat and lentils and in an exciting array of great tasting flavours that promise to make every snacking moment enjoyable. This summer, we wanted to capture a unique flavour which appeals universally to all Indians. So what better than Mango - the king of fruits offered with a tangy twist.''
Pepsi said Aliva Tangy Mango is backed by extensive consumer testing and insights, which had have been extremely positive.