Fujitsu releases one-touch internet access "Raku-Raku" mobile phone
22 Jul 2010
Fujitsu has announced the launh of its new one-touch internet-access mobile handset, Raku-Raku Phone 7, starting from Japan tomorrow, 23 July 2010, through sales partner NTT Docomo.
The new Raku-Raku (meaning "easy-to-use" in Japanese) Phone 7 is designed to make the internet more accessible to senior citizens by introducing a one-touch access button to the i-mode mobile internet system.
Users also have access to a special website with carefully selected travel and gourmet information tailored to the needs of senior citizens. This service is jointly offered with Nifty Corporation at no monthly charges.
Ever since its debut with the F671i model in September 2001, Fujitsu's Raku-Raku Phone series has been extremely popular, selling over 17.8 million units as of 30 June 2010. While it remains popular, especially with senior citizens, most customers use it primarily for phone calls and e-mail, without taking advantage of other internet services, such as i-mode.
Citing an internal study, Fujitsu said up to 53 per cent of customers have expressed an interest in using the internet via their mobile phones.