GM cuts Corsa price
By Our Corporate Bureau | 10 Aug 2004
"After tasting success with Optra and Tavera, there is now renewed focus on Opel Corsa to provide fillip to further improve Corsa sales. This attractive offer will reposition Corsa below the Rs 5 lakh category making it affordable to young professionals,'' said Aditya Vij, president and managing director, General Motors India.
.
"Although the special price would bring our margins
under pressure, this is GM's way of rewarding our valued
customer. GM has
chosen to
bring this about by institutionalisation and rationalisation
of sales promotion incentives and passing on the benefit
to the customer, " Vij said.