Godrej launches 100% refined soyabean oil
By Our Corporate Bureau | 04 Oct 2002
The oil has the goodness of i-boost, which boosts health.
The oil is from soya, which is the richest source of easily-digestible
vegetable protein. It contains the major Omega-3 fatty
acids, which is vital for the immune system, the vision
and for regulating blood pressure. The balanced fatty
acid profile, the high PUF and cholesterol-free content
make this the best cooking oil for every familys good
health.
Available
in two stock keeping units of 1-litre pouch and a 5-litre
jar, it is priced at Rs 57 and Rs 299, respectively. Says
Godrej executive VP (sales and marketing) M Y Varma: There
has been a clear consumer shift in the edible oil consumption
pattern during the last few years. Consumers are slowly
shifting towards competitively priced oils like soyabean
oil that offer a better value proposition to the customer.
This shift has
been clear across the country, specifically north. A lot
of branded players have been entering into the soyabean
category to keep themselves tuned to the changing market
trends. Godrej, a leading player in the edible oil market,
has today ventured into this category in an endeavor to
provide high-value proposition to its customers across
all customer segments.
The product is being promoted with various advertising
and promotional offers. As a launch offer, the company
is offering attractive consumer promos with the purchase
of a 1-litre pouch, a consumer gets a Cinthol Lime Fresh
Soap worth Rs 12 free; with the purchase of every 5-litre
jar, one stainless steel copper bottomed kadai worth
Rs 90 free.
Godrejs foods division is the owner of brands like Godrej
Refined Sunflower Oil, Godrej Vanaspati, Cooklite Sunflower
Oil, Godrej Refined Groundnut Oil, Godrej 100% Refined
Blended Vegetable Oil, bakery fats like Godrej Himgiri
and Godrej Zesta Puff, Godrej Tomato Puree, and Jumpin
and the Xs range of Fruit Beverages.
Godrej is a leading
manufacturer of surface-active agents, oleo chemicals
and food products. The company employs more than 2,200
people and has four modern manufacturing facilities at
Vikhroli (Mumbai), Valia (Gujarat), Mandideep (MP) and
Mysore. Associate companies include Godrej Consumer Products,
Godrej Sara Lee, Godrej Agrovet and Godrej Properties
and Investments.