Goodlass Nerolac Paints unveils Magic Eye

Mumbai: Goodlass Nerolac Paints, a major player in the Indian paint industry, has just launched Magic Eye (or spectrophotometer) for the first time in the country. With the help of this system, the customer can walk in with a shade in mind and walk out with the paint within minutes.

The machine can conjure up to 60,00,000 different colours, as many as a naked eye can detect. The shade to be matched can be in any form at textile, plastic chip, paper or even wall chip.

The machine offers:

• Unlimited shades to the customer and does not restrict to the standard collection of shades
• Measures colour precisely and accurately
• Saves the formulation in memory, for future reference.

The system is a handheld one and is remarkably easy to use it is as light as a feather and fits easily in a persons palm. Its outstanding technological performance makes it a highly prized tool for various industries. This instrument also allows network access to the colour data, allowing it to be processed for creating colour profiles, checking colour quality control and converting colours to process for any Nerolac products. This system is from GretagMacbeth, US, and is supplied and supported by AGS, Mumbai.

Commenting on the launch of this product, Goodlass Nerolac Paints Ltd head (sales and marketing) Anuj Jain says: "We have introduced this product in the market, keeping in mind the increased customer preferences and marketing trends. The spectrophotometer will enable us to provide our customers with any shade they want and the same shade can again be created for him even after years, since this system automatically stores the formulation. This goes with the companys commitment to provide technological breakthroughs to the consumers and will definitely give us an edge in the market."

This system is mainly very popular in developed countries like the US, Europe, Australia and Japan. There are over 15,000 such systems in operation in these countries. With this launch, Goodlass Nerolac not only becomes the first Indian paint company to introduce this system in the country but also puts India among the select countries.

Goodlass Nerolac Paints has been at the forefront of paint manufacturing for more than 80 years, pioneering a wide spectrum of quality paints. It is the second largest paint company in India and undisputed leader in the industrial segment, having a turnover of over 700 crore.

The company has five strategically located manufacturing units all over India. It manufactures a diversified range of products, ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most industries.