Google announces launch of Hindi ads across display network

Google has announced the launch of Hindi ads across its display network, in a move that aligns with the online search giant's effort to stimulate the growth Indian languages, PTI reported.

With this, marketers would be able to reach their advertising messages to India's rapidly growing internet users in the most widely spoken local language - Hindi.

With over 500 million Hindi speakers around the world, there was a wealth of quality Hindi content available on the web. Extending the ability to support Hindi ads would allow global advertisers to connect with one India's fastest growing online audiences.

Thanks to the ads, AdWords advertisers would now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats.

According to Dushyant Khare, head of Partner Business Solutions, India and Southeast Asia, Google hoped the launch would give a boost to the growth of the Hindi web and would encourage the creation of a whole new wave of online Hindi content that would not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base.

In November, Google launched the Indian Language Internet Alliance (ILIA), a group of organisations, to promote Indic-language content online, ET reported.

The initiative aimed to get 300 million Indian language speakers online by 2017, Google said. The company would make its products for Indic language speakers.

The search giant recently launched, voice search in Hindi and a website that curated Hindi content.