Google ranked `most attractive employer' for a third time in a row

Internet search giant Google has emerged at the top, for the third time in a row, of a survey among engineering and management students of the best companies to work for.

The survey, conducted separately among engineering and management students, has found that Google is the "most attractive employer" among the best employers to work for in the world.

While many preferred to work with tech companies like Microsoft, Apple, IBM and Intel, more business and engineering students preferred to work at Google than any other company, according to Universum's annual 'World's Most Attractive Employers' study.

The survey found that Google was the most preferred destination among a list of top 50 global business and engineering companies.

The ranking has been made by more than 160,000 students from Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, the UK and the US.
    
"For the last three years, we have been seeing Google leading the pack and it will take a strong player with a clear talent strategy to steal this number one spot," Lovisa Ohnell, head of research and consulting at Universum, said.
    
While most engineering students chose IBM, Microsoft, BMW, Intel, Sony, Apple, GE, Siemens and Proctor & Gamble, in that order, as the next best places to work for, B-school students picked auditor KPMG, PwC, Ernst & Young and Deloitte as their next choices.
    
"The software industry is highly dependent on its human capital, hence the efforts to attract and retain the brightest minds in the world," Universum global account director Carlo Duraturo said.
    
"There's a new working culture paradigm today - the relaxed and creative office -- and part of it we owe to this industry. Generation Y feels very comfortable working in this new environment and it's clearly reflected in the attractiveness of the software industry," he added.