Google to display tweets in search results

Google and Twitter have renewed a partnership to display Tweets in search results, resuming a relationship that ended in 2011.

With the move, Google would get more real-time results in its search queries, and help the micro blogging site boost engagement, following a period of sluggish user growth which had weighed on its stock price.

"We're excited to team up with Google to bring Twitter's unique, real-time content to Google's search results," said Twitter vice president Jana Messerschmidt.

The deal would start with search results within the Google app and mobile web, with a desktop version in the works, according to Messerschmidt, adding that the feature was due to reach more countries "in the coming months."

"For example, if you're interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets," she said in a blog post.

"Or, if you're a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday's series finale."

"It's a great way to get real-time info when something is happening," Ardan Arac, senior product manager for Google, wrote in a blog post. "And it's another way for organizations and people on Twitter to reach a global audience at the most relevant moments."

The new service is limited to English for the time being.

"By deeply integrating Twitter's real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google" Messerschmidt wrote.

The deal was inked by the two companies in February. Under the deal, the search giant would get access to the half billion daily tweets and show them in search results.

According to commentators, Twitter was expecting the exposure from the move would drive more traffic and more interest in its service, prompting more people to join. Twitter, with 303 million monthly active users, had lagged Facebook in popularity and had found it difficult to attract new users.