Grey bags creative duties for Chennai's VB Jewellers

Grey Chennai has bagged the creatives for Chennai's prestigious jewellers Vummidi Bangaru, following a multi-agency pitch.

The incumbent agency was Radical Advertising, which will continue to handle the media mandate.

Vijay Jacob, vice-president and head, Grey South, said that the win strengthens Grey's position in the south.

The agency will use a 360-degree campaign for the Chennai-based jewellery brand including print, outdoor, electronic and digital media.

Incorporated in 1900, VBJ's product portfolio includes gold, silver, platinum, diamond and traditional kundan jewellery.