Harsha Bhogle to endorse Tata AIG life insurance plan
By Mumbai: | 06 Nov 2004
Mumbai:
Tata AIG Life Insurance Company Ltd (Tata AIG Life) has
signed up cricket commentator Harsha Bhogle as its brand
ambassador. Bhogle will endorse Tata AIG Life's whole
life insurance product MahaLife, accompany release said.
Tata AIG Life is the first insurance company in India to offer a unique whole life insurance cover that generates guaranteed annual income. Under the brand endorsement agreement, Bhogle will endorse MahaLife in a series of television, print, outdoor and multi-media campaigns for the next two years.
It
said the company picked Bhogle because he depicted a perfect
mix of credibility, trust and amicability with the public.