High end graphics demand to power AMD sales in India

The second-largest computer chipmaker globally, AMD, is expecting significant sales expansion in India over the next few years on rising demand for high-end graphics experience for gaming and videos.

According to AMD India managing director Ravi Swaminathan, as the Indian market evolved, graphics were becoming critical for a great computing experience and it was here AMD stepped in with the its graphic performance chips like its APU's (accelerated processing unit).

He said AMD had a strong presence in the youth market with its latest graphics capabilities and the launch of Sony PlayStation 4 would add to the its image.

The chipmaker is providing a single-chip custom processor for Sony's brand-new gaming console, PlayStation 4.

He added a lot of people were looking to India as the next big gaming destination and AMD was set to further enhance its presence in the market and boost its image among the youth.

The new generation APUs provide a combination of faster processing speed, multiple compute cores as also stunning graphic capabilities, which make it an excellent platform for gamers and PC enthusiasts alike, he added.