Honda Siel launches a new variant of its City

New Delhi: Honda Siel introduced a new variant of erstwhile class-leading sedan Honda City at a starting price of Rs6.80 lakh (ex-showroom Delhi). The City''s class leading position has been threatened with the recent launch of Maruti''s SX4.

The new City comes for a Rs3,000 premium across all its variants. Presently, the City is marketed in the price range of Rs6.77 lakh to Rs8 lakh.

Launched to commemorate 10 years of Honda cars in India, the new variant has been launced as the 10th Anniversary Edition of the Honda City ZX. The City ZX V-TEC now comes loaded with a host of safety and luxury features, such as a G-Con body, ABS, SRS Airbags and plush leather interiors. The car comes in two new colours.

All Honda cars are E-10 compliant, i.e. capable of using the 10 per cent ethanol-blended fuel, which the Government of India is considering to implement in near future.

According to Masahiro Takedagawa, president and CEO, Honda Siel Cars India Ltd., to prepare for its second phase of growth, the company will be expanding its production and dealer capacities, as well as augmenting its product portfolio and extend its presence into second tier towns and cities.

Outlining $the company''s strategy, he said that Honda is committed to aligning our business objectives to the basic humanitarian values, and will focus on three basic principles - Safety, Environment and Energy Conservation.

Each variant of the City comes with new features in the 10th Anniversary Edition, which include:

• EXi Onwards - MP3 CD AM/FM stereo with 4 speakers; new key design, new design steering, accessory socket, central door lock switch, thicker chrome rings and white rear lens.
  
• GXi onwards - front fog lamps, side step garnish, 2 keyless entry remote transmitters, new design combi meter and new 1-Din MP3 CD AM/FM stereo with 4 speakers.
• VTEC Onwards - Superior 2-Din MP3 CD AM/ FM stereo with 4 Speakers; premium dark woody panel, trunk spoiler as standard dealer fitment. Leather upholstery, ABS (Anti-lock Braking System), Dual SRS airbags for driver & front passenger. The VTEC will also be available without leather upholstery, ABS & SRS Airbags