IDBI Bank, Visa International tie up to launch prepaid gift card
By Kochi: | 16 Oct 2003
Kochi: IDBI Bank, one of India's leading new-generation private sector banks, has tied up with Visa International to launch a prepaid gift card with an eye on cash-rich non-resident Keralites.
IDBI Bank manager A S Varughese says the card, which will also be available to resident Indians, could well be the best gift that a non-resident Keralite could hand over to friends or relatives in India.
"The validity is for one year and the maximum limit is Rs 20,000. This is a convenient alternative to gift vouchers and gift certificates presently available in the market," adds Varughese.
The prepaid gift card can be used more than once at various merchant establishments where the Visa International card is accepted. "The first response to this has been excellent and this is a card that could well be useful for both resident and the non-resident Keralites," says Varughese.
Says Visa International country manager (South Asia) Santanu Mukherjee: "The IDBI Bank Visa gift card is a perfect payment tool and we are delighted to be partnering with IDBI Bank in the offering of such an innovative product."