India Post to put on stamp of efficiency with Project Arrow
14 Sep 2009
The Indian postal department is trying to keep pace with the growing Indian economy by bringing in more professionalism to its services. The age old 'dakiya' will soon don a corporate uniform and smile for a change, or almost so if Project Arrow, now in progress, takes off.
The project was launched on August 18 by the department of posts, or India Post, to make itself an efficeint and responsible service provider that would benefit the customers.
Under the scheme's first major thrust, 50 post offices have been earmarked for the implementation of Project Arrow in Andhra Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, Orissa, Rajasthan, Tamil Nadu, Uttar Pradesh and Uttarakhand.
The project would eventually cover 500 post offices in the country.
The branding too has been revamped, from a static wing logo to a moving one.
As part of its objective, the scheme would aim at making the post office an interface with the larger world.