IPL’s official beverage supplier for 5 years: Pepsi
20 Mar 2008
Mumbai: PepsiCo India will officially supply beverages to the DLF Indian Premier League for five years.
The deal, worth $12.5 million according to a release by the company, will see Pepsi supply beverages to the DLF Indian Premier League.
Punita Lal, marketing head at PepsiCo India said, ''Pepsico is proud to associate with the DLF IPL. DLF IPL and the new format will have a large youth audience which is a key target for our brands.''
Lalit Modi, Chairman and Commissioner of IPL said, ''Pepsi has a long history of supporting cricket in the sub-continent and to have them as our beverage supplier for this league will give our cricket extravaganza a solid boost.''