ITC launches new variant under its Vivel brand

ITC today announced the launch of a new variant, the Vivel milk cream and glycerine soap, under its personal care brand, Vivel.

The company claims that the soap is enriched with double moisturisers, milk cream and glycerine and a special formulation, ActiPro N, which helps keep skin soft even in the winter season.

''Our new offering Vivel milk cream and glycerine soap has been uniquely crafted, to address the deep moisturisation needs of today's discerning consumer, especially in winters,'' said G K Suresh, head of brands and new business development, personal care products business, ITC Limited.

The product is available across retail outlets in West Bengal, North-East, Delhi, Punjab, Haryana Uttar Pradesh, Uttaranchal, Jammu & Kashmir, Rajasthan, Madhya Pradesh, Gujarat, at a price of Rs18 with an introductory offer of saving Rs3.

The Vivel brand comprises Vivel Young Glow, enriched with vitamin E and fruit infusions for youthful glowing skin; Vivel Satin Soft, enriched with vitamin E and aloe vera for beautifully soft skin and Vivel Sandal Sparkle, enriched with sandalwood oil and active clay (Multani Mitti) for clear skin and Vivel deo spirit soap.

ITC is diversified conglomerate with interests in FMCG, hotels, paperboards and packaging, agri business and information technology.