JLR to drive into the future with intelligent steering wheel, `Sayer’

Tata Motors affiliate Jaguar Land Rover (JLR) is set to unveil the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins, University of the Arts London.

Sayer which will be featured on a new Jaguar future vision concept - Jaguar 'FUTURE-TYPE' - will explore mobility in 2040 and beyond, JLR stated in a release.

Sayer, which works like Apple's Siri or Amazon Alexa, comes with a voice-activated artificial intelligence system. Since the steering wheel can store all personal settings, drivers can move it between cars and have their configurations automatically adjusted.

The closest thing to the Sayer is a Formula 1 steering wheel which is detachable.

''This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

''Imagine a future of autonomous, connected and electric cars where you don't own a single car, but instead call upon the vehicle of your choice where and when you need it. That's a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.'' JLR said of the car's future.

Jaguar Land Rover, which is exploring the future of mobility at Tech Fest on 7 September, said ''the steering wheel could become the only part of the car that you own''

The free-to-enter festival and exhibition is open to public from Friday 8 September until Sunday 10 September. The festival will feature a media preview on 7 September, which will include a key note address by Jaguar Land Rover CEO Dr Ralf Speth.

Sayer owes its name to one of the most prominent designers from Jaguar's past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands - Land Rover and Jaguar. The company employs almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. It has manufacturing centres in the UK, with additional plants in China, Brazil, India and Slovakia.