Kingfisher Airlines Names Deepika Padukone as Brand Ambassador

Deepika Padukone has a huge fan following and the connect with the youth, which Kingfisher hopes will mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians, who form a significant segment of the brand''s target market.

Kingfisher Airlines has carved out a very specific persona for its new brand ambassador, as a young, dedicated and extremely committed individual who aspires to be the best and typically personifies excellence in the chosen field in terms of high standards of work and who has demonstrated unmatched potential to emerge a leader in the chosen field

Consequently, the individual would enjoy a huge following and would appeal to a range of wide audiences and niche audiences.

Sharing the motivation behind the initiative, and airing his insights on how Deepika is a perfect fit for the brand, Dr Vijay Mallya, chairman and CEO, Kingfisher Airlines Limited, said "Kingfisher Airlines, in the short span of 29 months, has firmly established itself as a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it stands for."