Kingfisher extends Kingfisher brand to wines in India

UB Group has gone in for a line extension of its Kingfisher brand with an entry in to Kingfisher wines in India called "Kingfisher Bohemia".

It has launched the Kingfisher Bohemia wines in three variants - white, red and rose. With these three wines, the strawberry-and-violet Pinotage Rosé, the pineapple-and-melon white wine Chenin Blanc Chardonnay and the sweet berry-flavoured Pinotage have been positioned as "anytime, anywhere" wines that complement any type of cuisine.

With a taste nurtured in the Cape Floral Kingdom, South Africa, one of the world's oldest, most eco-friendly wine growing regions, UB says the Kingfisher Bohemia is enriched by the unique climate typical of that area. "The resulting flavour is a fruity, delectable bouquet that goes well with any food or occasion," it said.

The wine range has been designed to match all cuisines - Indian, Chinese, Continental or Italian - to introduce "India to a whole new fun way to enjoy wine".

Free of any of the fuss, rituals and rules associated with wine drinking, Kingfisher Bohemia can be enjoyed at all times. There are no rules or rituals to enjoy your Kingfisher Bohemia wines and they say: 'don't ask wine experts about what to eat with it, just ask your taste buds!'

"We believe that it's time India discovered the fun side of wine! No rules, no rituals, no dress codes, any occasion and any cuisine matching the wine," says Shekhar Ramamurthy, deputy president, United Breweries Limited. "This simplifies the enjoyment of wine. Kingfisher Bohemia offers the wine drinker great taste and unmatched flavour, minus the complicated rituals commonly associated with wine drinking.

So now all wine drinkers in India can savour the experience of Kingfisher Bohemia wines, a no-fuss and uncomplicated way of enjoying great wines.

Kingfisher Bohemia is available at a price ranging from 590 to 795 depending on the it is being bought in.