Kraft silent spectator to mass exodus of Cadbury executives
26 Jul 2010
Kraft Foods has remained a silent spectator to the mass exodus of Cadbury executives ever since it sealed the bitter $19.6-billion takeover of the iconic 186-year old UK confectioner in February 2010.
The Mail Online said over the weekend that 120 out of 170 Cadbury managers and executives have quit since the the US food giant took control of the London-based Cadbury.
In any major acquisitions there are always some executives that resign, but the large numbers are shocking, say analysts.
Among those who have left the company are creative, design and marketing specialists, including Phil Rumbol, the marketing executive who created award-winning ads like the 'drumming gorilla' campaign.
Mark Reckitt, the chief strategy officer and the most senior executive of Cadbury, left the company in May. He and Kraft's Tim Cofer were in charge of integrating the two companies and were reporting directly to Kraft's chief executive, Irene Rosenfeld.
The Daily Mail also reported citing a source as saying that Kraft is considering using powdered Milka chocolate from Germany in some products, and reducing the size of Cadbury's popular Dairy Milk bar, in which case, dozens of workers could lose their jobs.