Law & Kenneth wins Renault account
20 Jul 2010
Law & Kenneth has bagged the creative mandate for French automaker Renault's Indian subsidiary Renault India.
Renault India zeroed in on Law & Kenneth following a two-tier pitch, which had Saatchi & Saatchi, Publicis Ambience and Law & Kenneth as finalists.
The Chennai wing of the agency will handle the integrated duties including digital, promos and events for the automaker.
The business is pegged around Rs 50 crore.
Publicis handles the creative duties of Renault worldwide while its media arm ZenithOptimedia handles the media duties.
Renault had entered the Indian market through a joint venture with Mahindra & Mahindra, which was bought out by M&M in April.
Law & Kenneth had earlier handled the creatives of Skoda's India operations.