Leo Burnett launches HP’s green-computing campaign

Leo Burnett has launched HP's latest green initiative campaign, 'Power To Change', which encourages PC users around the world to make behavioural changes in support of the environment.

The campaign encourages users to download a new desktop widget that tracks the cumulative energy savings associated with participants turning off idle PCs when not in use. This allows computer users worldwide to watch and explore the energy savings generated through these behavioural changes.

'''Power To Change' is the manifestation of HP's long-held philosophy that industry leadership is about an ongoing contribution to society,'' said John Frey, Americas sustainability executive at HP.

''With Power To Change, individuals and organizations can make a small environmental commitment that has the potential for a large impact on addressing sustainability challenges today.''

HP estimates that if 100,000 users shut down their work computers at the end of each day, energy savings could total more than 2,680 kilowatt-hours and carbon emissions reductions could total more than 3,500 pounds per day. This is the equivalent of eliminating more than 105 cars from the road each day.

'Power To Change' is launching across all three HP regions-Asia Pacific and Japan; Europe, the Middle East and Africa; and the Americas-and is available in five languages: Chinese, English, Japanese, Portuguese and Spanish.