LG launches new OOH campaign

LG Electronics has come up with a new OOH campaign to promote its Green Ion Door cooling system.

The campaign designed by Y&R and executed by LG Ad in association with OMI, shows a huge clock made up of  fresh fruits and vegetables denoting the numbers and clock-hands. Beside the clock, the banner reads: Enjoy health every moment.

The concept is to drive through the idea that the new LG cooling systems can maintain food fresh for longer periods, up to 2.5 times more than other refrigerators.

The hoarding is being displayed across Mumbai, Delhi, Hyderabad and Bengaluru.

The two-month long campaign will only be using only hoardings to capture target audiences.