Lilian Leong becomes MD of Leo Burnett in Hong Kong
22 Sep 2009
Leo Burnett has promoted Lilian Leong to managing director, Hong Kong, a role that oversees the operations of Leo Burnett and Arc Worldwide in the market.
In her new position, Leong will spearhead new initiatives to further drive the agency's strong growth momentum.
Leong joined Leo Burnett in 2005 and has been promoted to general manager in January 2008. A much sought-after communications veteran, Lilian boasts 15-year experience in a wide range of specialty areas, from direct marketing, public relations, marketing promotions, event marketing to advertising. Her most recent clients include Hang Seng Bank, CSL, Ferrero, Wyeth, Galaxy Macau and more.
Leong is currently the Chairman of EFFIE Awards Organizing Committee on behalf of the HK4As.