Lintas wins Hindware account

Lintas Media Group (LMG), Delhi has bagged the media duties Hindware. The business is estimated to be around Rs 20 crore. The creative duty of the business is handled by Hakuhodo Percept.

Until now, Hindware's primary advertising spotlight was the print medium. However, the company now is looking at expanding its focus to television and other media platforms as a result of which it took the decision to partner with a media agency.

Hindustan Sanitaryware, the company behind the Hindware brand, offers a diversified product basket comprising a range of sanitaryware, bathroom fittings, bathtubs and whirlpools, and kitchen appliances.

The Hindware brand has been recognised as a Superbrand consecutively for the last four years and claims to have more than 40 million satisfied customers the world over.