Longines launches evidenza in India!
By Our Corporate Bureau | 27 Mar 2004
New Delhi: Swiss watch manufacturer, Longines, has launched its 'evidenza' range in India, which will be available in 36 select showrooms across the country.
Priced from Rs 44,500 onwards, the watches are made from high-quality materials — polished steel or 18K yellow or pink gold. Details such as the domed, scratch-resistant sapphire crystal have been added, and the watches are fitted with a choice of either silver or black dials. There is also an option of a case set with Top Wesselton VVS diamonds for the more flamboyant customer.
Gopalratnam Kannan, country manager, Swatch Group (I) said, "With the launch of the Longines evidenza range in India, we bring to our patrons a tradition of Swiss craftsmanship complemented with the unmistakable elegance of Longines watches. This is an entirely new range of watches and is bound to be a success in India. We plan to make evidenza the sole focus of our advertising campaigns throughout the year."
Longines is a member of the Swatch Group Limited, the world's leading watch manufacturer, with no fewer than 159 production sites in Switzerland.