M&M's new TV ad for Xylo brings auto and fashion together
12 May 2010
Mumbai: SUV maker M&M has has introduced its new TVC for the Xylo.
Christened 'Happy Legs', the TVC aims to give a whole new dimension to Xylo's proposition of style, space and comfort, in keeping with its theme of 'Time of your Life'.
India's top fashion photographer Atul Kasbekar has been roped in as the face of the new TVC.
The 40 second TVC, which is shot in a cool and trendy setting in Goa, showcases the luxurious space and comfort of the Xylo and its innovative features such as flab bed seats, drop down snack trays, and the individual air conditioning vents, amonth its other propositions.
The commercial amplifies the term 'Happy Legs' by bringing together two things people feel quite passionate about – auto and fashion.
With Atul Kasbekar as the brand ambassador, the new TVC keeps with its positioning of 'Time of your Life' with trendy music and stylish visuals. The rationale behind his presence in the TVC is not only that Kasbekar is India's leading fashion photographer but also the fact that he shares a very good rapport with his models.