Mahindra launches New Bolero SUV
08 Sep 2011
Mahindra & Mahindra, India's top manufacturer of utility vehicles, today announced the launch of the 'New Bolero', which is powered by a refined, peppy new m2DiCR engine.
The New Bolero offer better driving comfort and has excellent fuel efficiency while also sports better styling, giving it an aggressive stance, M&M said in a release.
The New Bolero also incorporates new technology features like digital cluster with driver information system (DIS) and a digital engine immobilizer, a new stylish dashboard, new wood-finish central console and all-new seats and upholstery.
The new generation Bolero, available in 3 variants - SLE, SLX & ZLX, starts at a base price of Rs6.33 lakh (ex-showroom Delhi for the SLE BS-IV variant).
"The Bolero has reigned as India's highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle," Pawan Goenka, president, automotive and farm equipment sectors of Mahindra & Mahindra, said.
With the new m2DiCR engine that combines the modern common rail engine technology with the dependability and low operating cost of the DI engine, the New Bolero offers great drivability, high fuel efficiency and superior acceleration, the release said.