Mahindra launches new small tractor platform Jivo

Mahindra & Mahindra Ltd's Farm Equipment Sector (FES) has launched Mahindra Jivo, a superior technology small tractor platform in the sub-25HP category, which is suitable for row crop and horticulture farming. The tractor will be sold in Maharashtra and Gujarat from April 25, 2017, at a starting price of Rs3.90 lakh (ex-showroom Maharashtra) for the 4WD model.

The tractor is available in the 4-wheel drive version with engine power of 24HP and PTO power of 22HP.

''We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability. The Jivo is a compact 24 HP 4WD tractor offering best in class PTO HP and fuel efficiency with stylish and comfortable design at a very attractive price,'' said Rajesh Jejurikar, President-Farm Equipment Sector, Mahindra & Mahindra Ltd.

With the launch of Jivo, Mahindra entered the growing segment of horticulture and row crop farming. Mahindra JIVO has been designed for this specialised farming segment, the company said in a statement.

Developed ground up, the Mahindra Jivo can be used across multiple applications including crop care, land preparation and inter culture activities. Mahindra's first sub 25HP 4WD tractor, it is a high-performance tractor that leads the segment with best-in-class torque and fuel efficiency. Further, its highest PTO HP and narrow turning radius make it ideal for spraying in vineyard applications.

''With innovation and technology as its bedrock, Mahindra is today working on redefining the face of farming in the future. We have embarked on various initiatives towards this end and our recently launched Farming 3.0 platform will help in taking farm mechanisation to the next level. The launch of the Jivo platform today is another significant step in that direction,'' said Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd.

The tractor is specially designed for operator comfort. Its small steering wheel, ease to operate pedals, gear shift lever located on fenders and suspension seat make the JIVO extremely comfortable to operate over long hours.

The Mahindra Jivo 245 4WD will also be available in two tone red and silver sheet metal and will be equipped with Mahindra DiGiSENSE technology enable farmers to get updates on their tractors' performance as well alerts on a real time basis.

Going forward, a 20 HP 2WD product has been planned on the Jivo platform, which will be launched around September 2017. The Mahindra Jivo will be available across the states of Maharashtra and Gujarat starting from 25 April 2017 and will shortly be available in Karnataka and Madhya Pradesh.