Majority of Indian consumers keen on green products: DuPont study

In an unexpected finding for environmentally degraded India, a survey has found that a majority of Indian consumers are familiar with 'green' products, and agree that these are more desirable for personal health as well as for the environment.

According to the 'DuPont Green Living Survey: India', most Indians believe that natural products enhance their desirability

Over 63 per cent of Indian consumers are familiar with green products, and 85 per cent of these believe green products are better for the environment.

These consumers believe bio-based ingredients not only make a product green, but also provide better performance, critical to long-term adoption.

DuPont, the US-based science and engineering major, commissioned and conducted the India-wide survey through the TNS Global with the objective of better understanding the awareness and attitudes of Indian consumers toward green and bio-based products.

This was the third such global survey by the company in as many years, with the first in North America and the second in China.

In India, the research was undertaken in 12 major cities, with 1,270 respondents.