Maruti targets rural India for sales
02 Jul 2007
New
Delhi: Maruti Udyog has started a marketing drive
in villages and has entered into an understanding with
regional rural banks for car finance to push sales.
The company said it''s rural drive is already showing results as it has already sold 2,700 cars and generated about 20,000 enquiries through the rural scheme that was started in April.
Interestingly even in the rural hinterland, of the cars sold under the scheme 50 per cent were Alto while about 23 per cent were M800.
The
company''s success in penetrating rural India was based
on its ability to rope in regional rural banks as partners
and for financing help from the company''s existing umbrella
of car financiers including Mahindra Finance and Magnum.
Besides
approaching the banks, MUL has also been innovating its
rural sales strategy by asking dealers to appoint rural
sales executives (RSEs) to build and maintain relationship
with potential customers.