Maruti Udyog, State Bank of Indore tie up for car finance
By Our Banking Bureau | 22 Jul 2003
New Delhi: India's leading carmaker Maruti Udyog has entered into an alliance with State Bank of Indore to make car finance available to more people across Madhya Pradesh and Chattisgarh. This follows Maruti's tie-up with State Bank of India and State Bank of Mysore. The alliance will make car loans available at lower interest rates to a wider section of people, with transparent terms and conditions. It will be supported by the combined network of State Bank of Indore branches and Maruti outlets.
The two partners will also utilise each other's existing customer base to cross-sell Maruti vehicles and State Bank of Indore car loans.
Thus, both partners will be able to access each other's distribution network (Maruti dealerships and State Bank of Indore branches) for promotional activities and to reach customers.