Maxus lands media duties for Parle after L’Oreal
21 Jul 2010
Parle Products has roped in Maxus as its media agency on record for its entire portfolio. This is the second win for Maxus in a week, after it won the media AoR duties for L'Oreal.
Parle had called for a review of its media mandate in May.
Maxus, Starcom Worldwide, Lodestar and Karishma Initiative were the agencies in fray in the final round of Parle's pitch.
TME was the incumbent agency that handled the Parle account for 8 years.
Maxus' clients include Vodafone, Nokia, TataSky, Hero Honda, and Titan amongst others.
Parle Products manufactures biscuits and confectionery and has had a presence in the sector for almost 80 years.