Maxus, Lodestar bag Land Rover and Jaguar accounts

Tata Motors, which rolled out the iconic Land Rover and Jaguar brands in India yesterday, has extended its relationship with Maxus and Lodestar to handle the media mandate of the two brands, respectively.

While Maxus already handles the entire SUV range for Tata Motors, Lodestar looks after its passenger car portfolio.

O&M has bagged the creative mandate for Land Rover.

The agency has experience in handling SUV's for Tata Motors and the credentials of having built the Safari and Sumo brands from scratch.

The brief given to the agency is to position the brand in the most compelling manner to build preference among the target audience.

According to industry sources, Draftfcb+Ulka is handling the Jaguar account.