McDonald's new campaign
13 Dec 2008
McDonald's has now launched its latest campaign which introduces the adventure of Africa through its new TVC, 'Madagascar'. The film has been created by Leo Burnett's Tushar Pal and produced by Fingerprint Productions.
McDonald's has tied up with the popular DreamWorks's animated movie 'Madagascar', which features the adventures of four pampered zoo animals - a hippo, a lion, a zebra and a giraffe - let loose in the jungles of Madagascar.
As the sequel, 'Madagascar: Escape 2 Africa', releases the world over, McDonald's gets the kids the toys of their favourite characters from the movie with its Happy Meal. The ad is all about these toys which talk when shaken.
The film shows a school bus on its way to a picnic spot. As the bus reaches the picnic spot, the kids see McDonald's Happy Meal boxes and are very surprised. Suddenly, the boxes explode and the 'Madagascar' characters come alive and start dancing. The kids also start dancing with the toys in their hands. As they shake the toy, it starts to talk.
The film will stay on air till the first week of January 2009.