Microsoft launches 'Your World on Live'

Microsoft has launched a Draft FCB-created 'Your World on Live' campaign in Singapore for its suite of services, targeting internet savvy consumers who want to share and communicate.

The campaign is localised in three different languages for five markets - Singapore, Malaysia, Thailand, the Philippines and Indonesia.
 
The service is offered by the new Windows Live Messenger. The campaign will be on till the end of January and aims to highlight the fact that Windows Live brings together the consumers' world online to a single platform.

"The campaign is followed by a tips and tricks microsite, yourworldonlive, which has interesting videos that share with consumers how they can get all the cool features we are launching," said Tina Gupta, consumer marketing executive at Microsoft Advertising SE Asia.