Moser Baer launches high-speed BD-R discs at Berlin show

Mumbai: Moser Baer India Ltd has launched its high-speed BD-R 1-4x high definition recordable discs for the European market at its first ever participation in the IFA Berlin Trade Show. The company is also the first one to announce verification of these products globally.

IFA Berlin Trade Show is one the world''s largest consumer electronics trade shows with over 1,000 exhibitors and 200,000 visitors. The exhibition from August 31 to September 05, 2007 is a trade show for both industry experts and the general public with unique trade visitor services, special events and a comprehensive programme for consumers.

"It is indeed a great pleasure to be a part of one of the world''s largest consumer electronics trade shows. In this exhibition we have also launched our high definition products like HD-DVD and Blue-ray discs for the European market," said Ratul Puri, executive director of the company.

"We are excited about presenting Moser Baer''s high definition products to European consumers through the IFA Berlin show. This is an attempt at understanding early adopters in consumer electronics and then develop/modify product strategy to capture maximum value early in the product life cycle." Vivek Chaturvedi VP, sales and marketing, of the company added.