Mudra Connext wins media duties for Eastern Spices

Mudra Connext, the strategic business unit of Mudra Max, has won the media duties for Eastern Spices, following a multi-agency pitch.

The win follows Mudra Connext bagging the media mandate of Akai in September. (See: Akai hands over media mandate to Mudra Connext )

Kochi wing of the agency will handle the mandate for the account estimated around Rs10 crore.

Eastern Condiments sells packaged spices (pure and mixed), seasoning products, dessert and snack mixes, and ready-to-cook staple foods, and holds a 12 per cent share in the organised spice market.