Mudra DDB bags VW India account

Mumbai: Mudra DDB has been entrusted with the brand strategy and creative responsibilities for Volkswagen in India.

Commencing its Indian passenger car business with the launch of the Passat, Andreas Prinz, managing director, Volkswagen Passenger Cars India, said that the launch was one of the most significant events for Volkswagen, and the company was excited about being in the Indian market.

He further added that Volkswagen had built its reputation for excellence over decades, which extends to the company''s communications as well, and hence VW India is confident that Mudra DDB is the right partner to establish the VW brand in India, especially with the link into our global advertising network with DDB.