Mudra Group to spruce up Kalpataru real estate brand through creative, media solutions

Mudra Group, the integrated marketing and communications group, has won the creative and media duties for Kalpataru Real Estate following a multi-agency pitch.

The creative duties will be handled by Mudra West while the media duties will be looked after by Mudra Max, the integrated communications arm of Mudra group.

Arijit Ray, president, Mudra West, said on winning the account, "Kalpataru Group is known for the pioneering role it has played in developing the real estate market in the West. We look forward to working closely with the brand team to strengthen and consolidate the overall brand and the imagery. The two teams at Mudra West and Mudra Max will work closely to chart out the overall direction for the brand."

The media campaign will focus on Mumbai, Pune and West India where the group has maximum holdings.

The campaign will focus on print media but OOH and digital streams will be tapped to improve Kalpataru's brand awareness.

Kalpataru Properties, the flagship company of Kalpataru group, deals in real estate and property development with wide range of projects including residential, commercial, townships, hospitality, tourist convention centre and SEZ.