Mudra West bags BBC TopGear business

BBC TopGear, the motoring media brand owned by BBC Worldwide, has brought on board Mudra West as its agency of record.

With the win, Mudra West now has four brands from the Worldwide Media Group in its kitty. The agency already handles creative duties for Lonely Planet, Filmfare and Femina, all of which are published by Worldwide Media in India. 

Debolin Sen, publisher, Lonely Planet Magazine and BBC Top Gear, said, ''We've worked with them for a year now on Lonely Planet magazine and are confident of awarding them the responsibilities of BBC Top Gear Magazine too.''

Owned by BBC Worldwide, TopGear was launched in the UK in 1993. Currently, the magazine in the collaborative international business is present with 28 editions, and sells over one million copies.