NCR Systemedia appoints SES Tech as national distributor

Mumbai: NCR Systemedia has announced the appointment of SES Technologies as its first national distributor to look after the compatible catridges business.

NCR''s compatible catridges are produced through a re-manufacturing process that includes inspecting the old cartridge, replacing all worn parts, and print testing the cartridge for quality. The plastic is normally recycled, but all the working parts are new.

Says Sandeep Gupta, country manager, NCR Systemedia: "Having pioneered the concept of compatible catridges in India, our objective is to spread the presence in markets across the country. Given SES Technologies'' reach and penetration, we are upbeat about servicing markets beyond the metros." While NCR Systemedia has been able to make inroads in the corporate accounts, this initiative is directed towards spreading the concept in the channels.

Says P K Krishnaprasad, CEO, SES Technologies: "We want to emerge as a one-shop stop in IT and technology distribution and want to explore the channels with this value offering of compatible cartridges from NCR Systemedia."

NCR Systemedia is involved in product lines such as full-colour stock and custom-printed paper rolls for thermal and impact printers; business forms; thermal transfer ribbons; label products; laser cartridges and ink jet consumables. Of these products, the compatible printer catridges moves through the IT channel, while the other products are sold directly.

SES Technologies has the strong infrastructure required for the distribution business with its 20 offices in major and smaller cities across the country and two main hub warehouses as a part of the 19 storage and warehouse facilities. With the core strengths being reach and presence in tertiary cities in the country, coupled with logistic capabilities, SES Technologies has distinguished itself as a value distribution partner both to the principals and the channel partners.