NDTV inks distribution pact with StarDen
14 Dec 2010
NDTV (New Delhi Television Limited) has entered into a distribution agreement with StarDen, the 50:50 joint venture between Star India and Den Networks.
As per the agreement, StarDen will handle distribution of NDTV 24x7, the English news channel; NDTV Profit, the 24-hour business channel; NDTV India, the Hindi news channel and NDTV Good Times, the lifestyle channel, across various distribution platforms.
Prior to the move, NDTV channels were being distributed by TheOneAlliance, part of MSM Discovery.
StarDen currently distributes 30 channels across India.