Nestle to reinforce hygiene standards for chocolate brands

By Our Corporate Bureau | 25 Nov 2003

New Delhi: Nestle India chairman and managing director Carlo Donati says the company has begun the exercise of reinforcing the guidelines for market hygiene for its chocolate brands. The exercise is aimed at ensuring that storage of its chocolate brands at retail outlets meet with adequate hygiene standards.

About whether the recent worms controversy involving Cadbury India''s chocolate brands had impacted Nestle''s sales as well, Donati says: "Any controversy that shakes the consumer''s confidence is not good for the category."

The company has projected a double-digit growth in the forthcoming months. Donati attributes expectations of increased demand to healthy monsoons this year. "Good monsoons have improved general economic outlook, but the impact on the overall fast-moving consumer goods sector remains limited."