New Ford Fiesta ECOnetic is the greenest family car in the UK

Mumbai: Ford, yesterday, unveiled the new ultra-frugal Fiesta at the British International Motor Show, held at the ExCeL Exhibition Centre in London's Docklands from 23 July to 3 August. The Fiesta  ECOnetic launch, completes the company's small, medium and large car ECOnetic line-up.

With CO2 emissions at under 100g/km, Ford Fiesta ECOnetic is zero rated both for road tax (Vehicle Excise Duty) and for the 'showroom tax' element of VED introduced for the first year of ownership in this year's budget in the UK. The Fiesta ECOnetic becomes the most fuel efficient new five-seater family car in the UK. (View the 2008 Ford Fiesta ECOnetic (UK) picture gallery)

Aerodynamic body styling, lowered suspension, low resistance tyres and low friction oil all help the Ford Fiesta ECOnetic achieve ultra low CO2 emissions. Additionally a green shift indicator in the instrument cluster highlights the optimal point to change gear to maximise fuel economy.

The wraps came off the 76.3mpg Ford Fiesta ECOnetic - Britain's greenest family car with CO2 emissions of 98g/km. The car priced at £11,800 will go on sale by the end of this year, Ford Fiesta ECOnetic joins existing Mondeo and Focus ECOnetic models.

Ford Focus ECOnetic has led a 38 per cent sales surge in the first half of this year generated by Ford's sub-120g/km CO2 vehicles - all powered by Dagenham's 1.4/1.6 TDCi engines. Earlier this month the sub-140g/km Ford Mondeo ECOnetic went on sale.

Roelant de Waard, Ford of Britain chairman and managing director, said: "Many drivers are prepared to be green - but still want comfort, performance and an affordable price. ECOnetic answers that demand."

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