Nike to change online ads

Nike has merged its nikeplus.com website and www.nikerunning.com that has close to two million members to give users a one-stop running destination online.

The new site has a simpler interface, sharing options galore and community content. It's also slowly opening up to existing Web services and laying the groundwork to open its system to competing tracking technologies and allow non-Nike developers to build applications using the data.

The site, designed by Nike digital shop R/GA, emphasizes personalization by giving the "goals" feature more prominence and ranking runners on levels based on how much they run. The site relates more closely with commerce by offering shoe suggestions based on an online questionnaire.

 In addition, nikeplus.com has added many new features and social media opportunities including:

Personalisation – The new navigational system includes a customizable homepage for members providing at-a-glance views of your training, progress in goals and challenges, and your Nike+ Mini. Now runners can personalise every run to illustrate their mood, weather, terrain, route and more.

Find your friends – Runners will now be able to search for like-minded and similarly-skilled runners, accept new friend requests and initiate challenges in conjunction with their favorite social media platforms. And because no good run should go unpublished, runners can broadcast their own successes beyond Nike+, with automatic updates to Facebook status, Twitter feeds and much more.