No TV commercials for Titan's Raga Diva
01 Oct 2008
Titan's slogan 'Be More' has added one more product to their line – the Titan Raga Diva range
Raga Diva, an exquisite range of watches for women, was launched by Bollywood diva Soha Ali Khan, as a perfect accessory for the festive season. Inspired by traditional kundan work, this collection has been rendered in a delightfully contemporary form.
Speaking at the launch Ajoy Chawla, vice president – Titan said, 'This inspired new collection of watches expresses the desire of every woman today- to express the Diva inside her. Every collection from Titan enables our customers to connect with their deep-rooted yearnings of self-expression, encouraging them to 'be more' in their lives. The Raga Diva collection is a beautiful illustration of this theme.'
About the advertisement campaigns for the Diva range, Chawla said, "Our agency O&M is working on only print advertisements and hoardings as the product is so exquisite that with television it would be difficult for the consumer to check out the product as it is a high end one. Television ads will be too quick for the consumer to register the beauty of the watches."
"Wearing this watch is making me feel extremely beautiful and indulged. I think this watch can make any woman feel her best this festival season." added Soha Ali Khan.
Each watch in this collection has been meticulously crafted with intricate enamel motifs. Crystals and colorful enamel embellishments impart a rich contemporary appeal. The award winning Titan Design Studio has designed this stunning collection.
The ornate designs of these watches make them the perfect accessory to be worn during the festival season when women dress up in their fineries and want to feel their feminine best.
Raga Diva has a total of seven distinct styles in 24 models. Priced between Rs4,000 to Rs10,000, the collection will be available at all World of Titan showrooms, large format stores and multi-brand outlets across the country.